The Yao Effect: Basketball in Rural China and Minority Groups | Coming of Age

In 2008, in the spirit of the Beijing Olympic Games, Yao Ming started his Foundation to bring basketball into rural China. It was a pioneering move.

Find out more about China's Sports Industry Development in the "Coming of Age: China After Beijing 2008" series: https://www.olympicchannel.com/en/playback/coming-of-age-china-after-beijing-2008/

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