What is IFA 2020 and why should you be excited?

IFA 2020 is just around the corner and this time with a difference.
But what is IFA? Should you care? And what can we expect to see from some of the biggest tech brands in the world? Read more here on TechRadar - https://www.techradar.com/uk/news/ifa-2020-everything-thats-happening-with-europes-biggest-tech-show

IFA stands for Internationale Funkausstellung. Held every year in Berlin, it’s Europe's answer to CES. Tech manufacturers from all over the world congregate to show off their wares – and give us a sneak preview at what the next 12 months in consumer gadgets is going to look like.

IFA’s 2019 show was a packed one, we saw new phones from Nokia, new TVs from LG, laptops from Razer, new speakers from Sonos, smartwatches from Garmin, and much… much more.

But this time, with the pandemic sweeping the world, far fewer people will be attending IFA. The show is normally open to the public but this year only a select group of invited journalists and industry representatives are going to be on the ground. So the big question is, will the decreased visitor numbers have some brands decide that it's not worth the risk in bringing their biggest releases to the 2020 show?

The truth is we don’t really know but whatever does end up getting shown at IFA 2020 you can be sure that we will be bringing you our normal in-depth coverage, on TechRadar.com.

This year IFA will take place between September 3rd and 5th with just about all of the key tech companies will be involved in some way or another. With Apple being the one significant exception…. And Samsung… Kind of.

SAMSUNG

Technically, Samsung isn't attending IFA 2020 – but it is running an online event at the same time as IFA, so it's just about the same thing. The event is going to be called Unstoppable, and it's happening at 10am CET (9am BST / 3am EST) on September 2nd.

LG

LG always has a big presence at IFA, and IFA 2020 looks to be continuing that trend – at their conference, you can expect to hear plenty about current LG products as well as what might be in store for the future.
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TCL

The Chinese powerhouse came out swinging at IFA 2019 debuting not one but two 8K TVs. And we expect them to maintain that momentum this year too. In other words, don't put any money down for a new television set until you've seen what TCL has to show off at IFA 2020.

Huawei

Huawei has been working hard to expand its portfolio, from laptops to tablets to phones, and so we could see almost anything from them at IFA 2020. Last year we saw a new phone and a new mobile chipset from Huawei at IFA, and while we're not exactly sure what's coming this time around, it'll be worth looking out for.

Huawei’s conference will be live-streamed at 2 pm on September 3rd.

There will be plenty more to see from this year's IFA, so make sure you stay tuned to TechRadar for all the latest tech news from Berlin.

|Credits and Links|

IFA 2019 Overview
https://www.youtube.com/watch?v=pXitbbPmCd4&feature=emb_title

IFA Review 2017
https://www.youtube.com/watch?v=dD7iNESwpqc

IFA NEXT 2019 - Recap Video
https://www.youtube.com/watch?v=Nt3hi7Nd3tw

#NokiamobileLive - IFA 2019 Nokia phones announcement
https://www.youtube.com/watch?v=ch4ZUpMd4mE

LG at IFA 2019 - LG ThinQ Home "Great Living-Kitchen"
https://www.youtube.com/watch?v=uUI84o_7ba8

Razer Blade Pro 17 | Performance Pushed to the Edge
https://www.youtube.com/watch?v=sD0esnE-i14

Sonos Move
https://www.youtube.com/watch?v=A01hPNKPxiw

Garmin: Venu™ GPS Smartwatch — the world is your Venu
https://www.youtube.com/watch?v=x5qx6fA2brM

Samsung Ballie
https://www.youtube.com/watch?v=v0XdLGYaNMw

2020 LG OLED GX l Gallery Design TV. A work of art.
https://www.youtube.com/watch?v=lFa2yi2XGyk

2020 LG OLED TV l SELF-LIT PiXELS Make Gaming More Responsive
https://www.youtube.com/watch?v=DH_XtX2Xkaw

TCL 5-Series
https://www.youtube.com/watch?v=j7nyqk6sNFs

Display Greatness - TCL
https://www.youtube.com/watch?v=CLBUpTdKauE

HUAWEI X VOGUE – TOGETHER: CREATE THE FUTURE
https://www.youtube.com/watch?v=wt3pI_oNxM0

No need for second takes with Golden Snap AI Best Moment
https://www.youtube.com/watch?v=ne5vIoeY7sE

Working efficiently with Multi-screen Collaboration
https://www.youtube.com/watch?v=QcMxBpIkDvk

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